Generally speaking when I work with early founders/creators, I often find a lack a desire for steady feedback until problem(s) become more noticeable.

Why this happens varies. It tends to boil down to not enough time and too busy developing a product or service.

These are people opting to work in the business instead of on the business. But there’s a reason why feedback is so important at the start.

I won’t bore you with the tired corporate jargon of ”enhancing cognitive affordance via user-centered design iterations informed by empirical feedback.”. What? Who write likes that and what does this even mean?

No, today you want feedback because it allows you to fail as fast and cheaply as possible. An idea, business, hunch, whatever – feedback allows it flourish or die. And it’s to be taken with an open mind not hesitance.

It’s too expensive mentally and financially to run experiments based off mimetic copycat approaches. Untested assumption can be costly. What works for one place doesn’t mean it will for you. So to remove the guesswork, you must seek feedback.

The strange part is people are telling you this whether directly or not. Feedback is often implicit, not explicit. People vote through their action or inactions rather than only words. It’s everywhere. You have to be able to discern it because feedback is not given out so plainly. Make use of surveys, user testing, focus groups, mentorship, in-app tools, etc.

Whatever fits your requirements and constraints.

It’s a better bet making an actionable roadmap rather than guesswork will seed improved outcomes.