Hello, I’m your host Eloy and responsible for about everything on this site.
I’ve been in tech since around 2011, starting with technical writing and server work, then moving into full-stack development, digital marketing, e-commerce platforms, big corporations, and joining two seed level startups.
The Questions That Shaped Me
As I gained experiences so did the questions about what I was doing with my life. In the West, so much of our time revolves around work and money. As I moved through different roles, I couldn’t ignore the patterns:
- Why do some departments struggle despite talented teams?
- Why do certain brands move slowly and ultimately fail?
- Even with a steady job, why does boredom creep in after a while?
- Can this work be done in less time—does it really need to be eight hours a day?
- Why are we sometimes strangely overpaid for what we do?
- With so many people in an organization, why can’t some explain their actual contributions? Is it just “fake work”?
Everywhere workplace I’ve been in had their merits and shortcomings.
One peculiar aspect is seeing how some businesses flourish while others struggle to derive a profit. Those going about business with ease was seen like a natural instinctual behavior.
The real difference-maker, I realized, wasn’t a single killer product or tactic.
The real leverage in these successful businesses was not in one particular product or service, but a breadth of assets. An ecosystem of assets spanning across worlds yet always complementing the core of the business.
Early startup days.
My belief is simple. Value is created in the ecosystem – and not in ONE particular service or product.
That’s the lens I use here.
This is Founders Reach where I share insights from years of lived experiences and opinions working in tech since 2011.
If you’re a founder, early employee, operator, or just someone tired of plain takes on business and tech, stick around. Expect patterns, war stories, and questions that make you think twice about how things “should” work.
Welcome. Dive into the archives or connect below.