Today’s content led SEO marketing is boring. It seems like nowadays people ignore the blog as personal learning ground. Instead it’s treated as a dumping ground for getting indexed by a search engine to market a product. It’s not quite as personable as it could be. There’s a bit of uncanniness to this superficiality where even the design all feels too familiar.

And it’s this way because plenty of content is created by content writers, not subject matter experts.

The antidote to boring is specificity with nuanced takes on a topic. Where no one is capable of writing generalizations until you have stepped in and asserted your intellectual property into the writing. What you write about can be many things and should be anything but conformist.

Add some originality to your content.

  1. Take a paradoxical view on a topic.
  2. Interview experts and interject your unique perspective.
  3. Legally manufacture data and share your findings.

Anything but another listicle. Or another AI article created to mass rank for keywords. Surface-level content stands no chance when originality is in the picture.

Early founder and creators stand to get a lead on distribution by understanding this concept. You might think no one will read it. Sure, it may be true if you look at the short-term gains but there are more benefits than one might think.

Think niche, topics and context as the key differentiators to what is mass produced. I prefer to see topics as the new keyword rather than a keyword itself. It’s the context full content people want not generic advice we’ve time and time again.

Here’s how to write for a boring blog in today’s marketing meta:

  • Write your expert take on a subject, don’t write for an algorithm only but for your audience.
  • Once refined and happy with the final draft, find ways to shorten it. Everything can be shorten even a holiday can be broken down further into a list.
  • Repurpose the content into separate ideas while keeping the content in relation to the whole topic from where it branched off.
  • Then apply the repurposed to different media platforms (e.g, a Tweet, LinkedIn article or post, educational emails, a script for Youtube).

What you will find is writing a blog is more than about being indexed. It’s about clear writing. And clear writing is clear thinking.

A nuanced article will have likely answered the public because it’s a lived experienced that came organically from your life. Not some idealized reality or writing for what you think people will like.

Rest assured if you write based on what you have seen and done before, people are searching for a content right now to what you have written. Maybe not directly on the blog but from a place that stemmed from your blog’s original takes.

And in time people will warm up to you, get to know you, and little by little build trust.